Vision of Business
Our why
Empowering people to tap into their undiscovered potential and change the way they think about themselves and the challenges they face.
Where are we going? What do we want to become?
SITE is going to become the premier name in freestyle training first in the southern hemisphere, then globally. We are growing and will be expanding our number of locations at a slow and steady pace so that each new facility is as good, or better than the last. We don’t need to be the biggest, but we will be the best. When I say this, I don’t necessarily mean we will be producing the highest skilled athletes with the highest calibre coaches, I mean that we will be changing the mindset of the largest number of people. A byproduct of this process is that we do, and will continue to help sculpt Olympians and high-calibre athletes, with industry-leading coaches. Our focus is on helping ordinary people do exceptional things through streamlined learning processes.
How are we going to accomplish this?
Through tried and tested training techniques that are always evolving as we discover new and better ways of coaching. Through streamlined group programmes that maximize our earnings so we can afford to be experimental with exciting new ideas. Through staff training programmes that will enable an ordinary person to produce exceptional results. We will do this to start with trampolining and skateboarding facilities, but the concepts can be applied anywhere. We will see where we go but the opportunity is unlimited. Skiing & snowboarding, surfing, gymnastics, wakeboarding, bmx, downhill mtb, basejumping, etc… You name it and there is a possibility to take SITE’s processes and apply them.
Our Principles
1) Coaching without ego. If you look at the 12 universal archetypes, we fit into a few categories, but the main one is the sage. We are the people that guide our guests through a transformative learning experience. Within this role, it is crucial to take a step back and look at how our egos are affecting the learning experience. We need to make sure that we are coaching for the guest, not for our own accomplishment. What are their goals? How can I best accommodate and develop their vision? These are the questions you should be asking yourself. Our coaching and guidance are understated and performed with precision of wording and actions. The purpose of this is to let the coaching take a back seat to their accomplishments.
‘The great coaches will actually
Josh Waitzkin
coach without someone even being aware they are being coached’
Often, coaches want to have the ego-satisfaction of telling someone they are wrong or doing something right. This isn’t done maliciously, or even consciously, but it is essential to be mindful of. Oftentimes, we feel that we need to be constantly giving feedback, but the opposite is true. The most powerful feedback loops are the ones that don’t under, or over, provide. Too little feedback and people feel lost. Too much feedback and the good information gets lost in the noise.
2) The right amount of feedback. It is important that you learn the balance between too much and not enough feedback. Especially when you’re new to coaching, you feel that you always have to be saying something or else, are you even coaching? The answer is that it’s the sign of a tuned-in coach to be quiet when you can see that a student is working through something on their own. When a student knows they are doing something wrong, you don’t need to tell them so. Let them try to troubleshoot the problem on their own for a few attempts and they will then be more receptive to your instruction when they’ve found the roadblock on their own.
3) Respect for the people in the facility. The kids that come into SITE spend all day at school getting treated like children. We can shine by treating them like adults. This respect builds rapport and gives them a better experience while they are more receptive to what you have to say. When working with adults, don’t make them feel stupid, or show off without feedback that they want to see tricks. Guide them to asking the right questions on their own and boost their self-esteem. Nothing is worse for a guest than when they come in and are made to feel ‘useless’ or ‘clueless’ about the task at hand. Likewise, people often love to see big tricks and you can give them a cool experience by performing these, but out of context, they can be belittling. For example, if you can tell a first date is happening, and you outshine one of the parties, it takes the attention away from them, which degrades their experience. Use your judgement and be mindful of how your actions affect the people around you.
4) Focus on Progression. Complacency is death and we want to keep moving towards our best possible version. In your interactions with customers and coworkers, think about what you can be doing to help facilitate an environment that helps everyone grow and become a better version of themselves.
5) Assume positive intent. When faced with a situation where you are feeling suspicious, attacked, or just bad in general, assume that the person on the other side has meant you no harm or ill action. Assume positive intent until you have sufficient evidence otherwise. Bring up issues that you have and miscommunications without being defensive until you realize that you need to be.
6) Managers of One. One of the saddest things that can happen in life is when you just stop thinking. Days become long and meaningless, your energy levels drop, and you don’t get excited about things. If you try to stay on your toes mentally, all of these negative outcomes are averted. On the contrary, you gain momentum in your life, tasks that once seemed taxing no longer do, and opportunities come your way. This is why at SITE we are proponents of being a manager of one, meaning that you can be left to your own devices, and trusted to find good work to do. There is a lot of freedom in this business, and in life, to those that take accountability and show that they can follow a project through.
7) Community. We are a tool. For education, for enjoyment, and for connection. When you are at SITE you are part of a community that is bigger than yourself. We are working to integrate into the community around us and help our guests reach their goals and create memorable experiences. We believe that we can have a positive impact on the people around us and striving to create value for our community is something that we hold dear.
8) Work hard, play hard. Doing things with full effort makes everything better. When we work hard we have a greater sense of satisfaction and pride in what we do. When we put our best effort into tasks that we once viewed as hard, they become easy. There is a tangible sense of growth and accomplishment. When we work with partial effort, we can look back and see complacency and stagnancy which eats away at self-confidence and growth. One of the best things about working hard is the momentum that it brings to your play. Jumping from a day or week where you are busy keeps the speed of your brain running at that same pace when the weekend comes. When it comes time for play, there is nothing better than having something you are passionate about. Something that consumes your mind day in and out. Regardless of what that thing is, it is almost certain to give us the rejuvenation needed to keep us happy and moving forwards in a good direction.